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Customer retention strategies for 2024

Social media and customer retention are intrinsically linked because social has become a key player in the entire customer journey. The average buyer’s journey is becoming more dynamic, and social...

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Customer service tiers: What they are and how to create them

Picture this: You log on for the day to see what customer inquiries came in overnight. The majority are asking if hours will be adjusted during an upcoming bank holiday. One person, however, is...

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Marketing leaders: If you’re not hyper-focused on customer care, you’re...

Businesses worldwide lose trillions every year due to poor service experiences. I spent over five years of my career at a leading customer service software company, and many more working with another...

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Template: Social Media Customer Service Training Deck

Social media is unlike any other customer service channel. It exists in a middle ground between marketing and customer support, blurring lines between the two teams. Success in this space starts with...

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What is a Net Promoter Score (NPS) and how do you measure it?

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS)....

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Post Performance Report: Brands transforming social customer care

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand...

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The Hashtag Help Desk: Modern Strategies for Social Media Customer Service in...

The post The Hashtag Help Desk: Modern Strategies for Social Media Customer Service in APAC appeared first on Sprout Social.

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11 Social messaging apps every marketer should know in 2024

Social media messaging is an integral part of daily life for most of us. Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. But finding ways to...

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How escalation management creates seamless customer service experiences

You know when you’re working with a customer service team that has pressure-tested escalation management processes in place. It’s a difference you can measure—mainly in time saved. A lot of work goes...

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9 Chatbot builders to enhance your customer support

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial...

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